An examination of the influence of ICT on patient co-creation in healthcare service delivery at the micro level
Osei-Frimpong, Kofi Wilson, Alan Lemke, Fred
Osei-Frimpong, Kofi
Wilson, Alan
Lemke, Fred
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Publication Type
Conference Proceeding
Editor
Supervisor
Publication Year
2016
Journal
Book
Winter marketing academic conference 2016: What happens in marketing, stays digital: Rethinking marketing in the era of unlimited data
Publication Volume
Publication Issue
Publication Begin page
45
Publication End page
46
Publication Number of pages
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Abstract
This study provides an empirical perspective of the influence of online health information search on patient co-creation in healthcare service delivery at the micro level. The study primarily sheds light on the influence of information seeking on the clinical encounter process and how this cumulatively impacts on the expected service outcomes. The following research questions are addressed: 1. How do patients search for information and what motivates them to seek health related information? 2. What impact does online information seeking have on patients’ engagement in healthcare clinical encounters? 3. How is co-creation modeled in healthcare to ascertain the cumulative effects of ICT on the expected outcomes at the micro level?
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Keywords
Co-Creation, Healthcare, ICT, Value Co-Creation, Online Health Information, Mixed Methods, Marketing, Distribution of Products, Management Information Systems