The relative impact of self congruity and perceived value on brand attitude and intention: a study in a low involvement informational product category
Zeugner - Roth, Katharina ; Weijters, Bert ; Baldauf, A.
Zeugner - Roth, Katharina
Weijters, Bert
Baldauf, A.
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Conference Proceeding
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2010
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Book
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Marketing & Sales