Marketing Communications
De Pelsmacker, Patrick Geuens, Maggie Van den Bergh, Joeri
De Pelsmacker, Patrick
Geuens, Maggie
Van den Bergh, Joeri
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Publication Type
Book
Editor
Supervisor
Publication Year
2010
Journal
Book
Publication Volume
Publication Issue
Publication Begin page
Publication End page
Publication Number of pages
675
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Keywords
Marketing & Sales