Evolution of beauty: Dove case study. A new brand activation research model
Distave, Severine De Ruck, Tom Van Belleghem, Steven Schillewaert, Niels
Distave, Severine
De Ruck, Tom
Van Belleghem, Steven
Schillewaert, Niels
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Publication Type
Conference Proceeding
Editor
Supervisor
Publication Year
2007
Journal
Book
Publication Volume
Publication Issue
Publication Begin page
254
Publication End page
273
Publication Number of pages
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Branding