Brand stretching: how to engage in co-branding and brand extensions?
Verstreken, Sofie Goedertier, Frank Lehaen, Matthias
Verstreken, Sofie
Goedertier, Frank
Lehaen, Matthias
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Publication Type
Editor
Supervisor
Publication Year
2011
Journal
Branding Inspiration Report Series
Book
Publication Volume
Publication Issue
6
Publication Begin page
Publication End page
Publication Number of pages
40
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Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Marketing & Sales