How, not what: building a customer interface for sustainable competitive advantage
Dawar, Niraj Vandenbosch, Mark
Dawar, Niraj
Vandenbosch, Mark
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Publication Type
Book Chapter
Editor
Supervisor
Publication Year
2004
Journal
Book
Next Generation Business Strategy
Publication Volume
Publication Issue
Publication Begin page
492
Publication End page
506
Publication NUmber of pages
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Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Customer