The differential impact of product, service, and relationship efforts on attitudinal and behavioral outcomes in retailing
De Wulf, Kristof ; De Boeck, F. ; Odekerken-Schröder, Gaby ; Van Kenhove, Patrick
De Wulf, Kristof
De Boeck, F.
Odekerken-Schröder, Gaby
Van Kenhove, Patrick
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Conference Presentation
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2001
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Book
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Retail & Trade Marketing