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Improving response prediction in direct marketing by optimizing for specific mailing depths

Van den Poel, Dirk
; 
Prinzie, Anita
; 
Van Kenhove, Patrick
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Publication Type
Book Chapter
Editor
Supervisor
Publication Year
2002
Journal
Book
Publication Volume
Publication Issue
Publication Begin page
563
Publication End page
573
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Knowledge Domain/Industry
Marketing & Sales
DOI
URI
http://hdl.handle.net/20.500.12127/1451
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