Consumer innovativeness, A Quantitative Study of Antecedents of Consumer Innovativeness and a Profile of Early Adopters in Different Product Categories
Weijters, Bert Goessaert, Geert Mast, Gitte Geuens, Maggie
Weijters, Bert
Goessaert, Geert
Mast, Gitte
Geuens, Maggie
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Publication Type
Editor
Supervisor
Publication Year
2002
Journal
Book
Publication Volume
Publication Issue
F
Publication Begin page
Publication End page
Publication Number of pages
151
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Keywords
Consumer Behaviour