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Investments in consumer relationships: a critical reassessment and model extension

Odekerken-Schröder, Gaby
De Wulf, Kristof
Van Kenhove, Patrick
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2003
Journal
International Review of Retail, Distribution and Consumer Research
Book
Publication Volume
13
Publication Issue
3
Publication Begin page
245
Publication End page
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Keywords
Retail & Trade Marketing
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