Publication

The New Global Manager: Learning Cultures on the Fly

NARDON, LUCIARA
STEERS, RICHARD M
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Publication Type
Journal article with impact factor
Editor
Supervisor
Publication Year
2008-01
Journal
Organizational Dynamics
Book
Publication Volume
37
Publication Issue
1
Publication Begin page
47
Publication End page
59
Publication Number of pages
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Abstract
Many years ago, a popular film making the rounds of the local movie theatres was If It's Tuesday, It Must Be Belgium. The film used humor to highlight the plight of a typical American tourist who was overcome by the cultural differences across the countries included in her whirlwind tour of Europe. The film's underlying message was that tourists – at least American tourists – seldom allow sufficient time in their travels to learn about cultural differences, preferring instead to race from one popular tourist site to another in search of good food, unique experiences, and photographs to show to their friends and family back home. The issue is one of having been there, not having learned anything. Today, despite a widespread recognition that we live and work in an increasingly interconnected global economy, it is curious that the dilemma posed in this old film is still salient for many contemporary managers and entrepreneurs alike. How serious are we about learning about other cultures? And if we are serious, how do we accomplish this in meaningful ways as part of our busy work schedules?
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Keywords
35 Commerce, Management, Tourism and Services, 5201 Applied and Developmental Psychology, 3505 Human Resources and Industrial Relations, 3507 Strategy, Management and Organisational Behaviour, 52 Psychology
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