Internet advertising and consumer irritation: An experimental approach
De Wulf, Kristof ; Geuens, Maggie ; De Cannière, Marie
De Wulf, Kristof
Geuens, Maggie
De Cannière, Marie
Citations
Altmetric:
Publication Type
Conference Presentation
Editor
Supervisor
Publication Year
2002
Journal
Book
Publication Volume
Publication Issue
Publication Begin page
Publication End page
Publication Number of pages
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Branding