Emotionele reclame: "klikt" het met de doelgroep en het product?
Faseur, Tine Geuens, Maggie
Faseur, Tine
Geuens, Maggie
Citations
Altmetric:
Publication Type
Book Chapter
Editor
Supervisor
Publication Year
2007
Journal
Book
Management Jaarboek 2007
Publication Volume
Publication Issue
Publication Begin page
137
Publication End page
141
Publication NUmber of pages
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Consumer Behaviour