Publication

Branding in the Digital Age. Need for a new branding model?

Geskens, Kristof
; 
Goedertier, Frank
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Publication Type
Editor
Supervisor
Publication Year
2010
Journal
Book
Publication Volume
Publication Issue
4
Publication Begin page
Publication End page
Publication NUmber of pages
35
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Research Reports
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Abstract
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Journal Issue
Keywords
Citation
Knowledge Domain/Industry
Marketing & Sales
 Digital Transformation
DOI
URI
http://hdl.handle.net/20.500.12127/3869
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