Off-line URL-advertising pays off
Geuens, Maggie Ghesquiere, H. Goessaert, Geert
Geuens, Maggie
Ghesquiere, H.
Goessaert, Geert
Citations
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Publication Type
Book Chapter
Editor
Supervisor
Publication Year
2002
Journal
Book
Management Jaarboek 2002
Publication Volume
Publication Issue
Publication Begin page
Publication End page
Publication Number of pages
9
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Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Consumer Behaviour