A responsible service dominant logic
Petersen, Henry L. Lemke, Fred
Petersen, Henry L.
Lemke, Fred
Citations
Altmetric:
Publication Type
Conference Proceeding
Editor
Supervisor
Publication Year
2016
Journal
Book
24th International Colloquium on Relationship Marketing
Publication Volume
Publication Issue
Publication Begin page
53
Publication End page
55
Publication Number of pages
Collections
Abstract
The purpose of this research project is to explore and demonstrate the dynamics behind the value creation process in the context of sustainability. As it currently stands, the service dominant logic as a theoretical proposition is not a sustainable one. In fact, it may serve to undermine the very progress being made for a sustainable future.
Research Projects
Organizational Units
Journal Issue
Keywords
Sustainability