The impact of consumer characteristics and campaign related factors on brand confusion in print advertising
Brengman, M. Geuens, Maggie De Pelsmacker, Patrick
Brengman, M.
Geuens, Maggie
De Pelsmacker, Patrick
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2001
Journal
Journal of Marketing Communications
Book
Publication Volume
7
Publication Issue
Publication Begin page
231
Publication End page
243
Publication NUmber of pages
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Consumer Behaviour