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Rethinking marketing programs for emerging markets

Dawar, Niraj
; 
Chattopadhyay, Amitava
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Publication Type
Journal article
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Supervisor
Publication Year
2002
Journal
Long Range Planning
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Publication Volume
35
Publication Issue
5
Publication Begin page
457
Publication End page
474
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DOI
URI
http://hdl.handle.net/20.500.12127/2769
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