The customer decision journey when purchasing financial services
Baert, Caroline Debruyne, Marion Goedertier, Frank
Baert, Caroline
Debruyne, Marion
Goedertier, Frank
Citations
Altmetric:
Publication Type
Editor
Supervisor
Publication Year
2012
Journal
Book
Publication Volume
Publication Issue
Publication Begin page
Publication End page
Publication NUmber of pages
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Marketing & Sales, Financial Services Management