Marketing communication and the new media: World Wide Web consumer behaviour
Muylle, Steve Moenaert, Rudy Despontin, Marc
Muylle, Steve
Moenaert, Rudy
Despontin, Marc
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Publication Type
Conference Proceeding
Editor
Supervisor
Publication Year
1997
Journal
Book
Publication Volume
Publication Issue
Publication Begin page
1889
Publication End page
1894
Publication NUmber of pages
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
E-business & Internet Marketing, E-business