Emotional appeals and information cues in Belgian magazine advertisements
De Pelsmacker, Patrick Geuens, Maggie
De Pelsmacker, Patrick
Geuens, Maggie
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Publication Type
Book Chapter
Editor
Supervisor
Publication Year
2000
Journal
Book
Strategic Corporate Communication. A selection of articles by Belgian and Dutch authors in leading international journals
Publication Volume
Publication Issue
Publication Begin page
139
Publication End page
166
Publication NUmber of pages
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Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Consumer Behaviour