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A digital quick-start guide

Viaene, Stijn
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2017
Journal
Ivey Business journal
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Publication Issue
September/October
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Abstract
What is the next big thing? Nobody really knows. Nevertheless, today’s companies are constantly under pressure to discover it. The digital space, of course, is rife with magic bullets to help them easily achieve success—or so it would seem.
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Keywords
Technology, Entrepreneurship, IBJ Insights, Strategy
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