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Business meetings in a postpandemic world: When and how to meet virtually
Standaert, Willem Muylle, Steve Basu, Amit
Standaert, Willem
Muylle, Steve
Basu, Amit
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Publication Type
Journal article with impact factor
Editor
Supervisor
Publication Year
2022-05
Journal
Business Horizons
Book
Publication Volume
65
Publication Issue
3
Publication Begin page
267
Publication End page
275
Publication Number of pages
Collections
Abstract
The COVID-19 pandemic that erupted in 2020 forced businesses across the world to adopt virtual meetings. With many people working from home, software platforms like Zoom and Teams became ubiquitous, but their widespread use also revealed many weaknesses and limitations. While technologies for virtual meetings have existed for decades, these technologies have advanced significantly in recent years, and today range from audioconference facilities to telepresence rooms with high-resolution video and sophisticated virtual presence features. The available alternatives differ significantly in costs, complexity and capabilities, and choosing the most effective technology for each meeting setting is not always easy. This is important, since after the pandemic, virtual meetings will move from being a necessity brought on by the pandemic to being a widely accepted alternative to traditional face-to-face meetings. Consequently, the questions of when and how to meet virtually will become even more significant. In this article, we describe a decision-making framework for choosing when and how to meet virtually, based on matching the appropriate communication capabilities with various meeting objectives and taking into account meeting size and duration. The framework is based on extensive empirical research conducted in partnership with several major U.S. and European companies.
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Keywords
35 Commerce, Management, Tourism and Services, 3505 Human Resources and Industrial Relations, 3506 Marketing, 3507 Strategy, Management and Organisational Behaviour