Response Styles and how to Correct them
Weijters, Bert Geuens, Maggie Schillewaert, Niels
Weijters, Bert
Geuens, Maggie
Schillewaert, Niels
Citations
Altmetric:
Publication Type
Journal article
Editor
Supervisor
Publication Year
2009-11-01
Journal
GfK Marketing Intelligence Review
Book
Publication Volume
1
Publication Issue
2
Publication Begin page
44
Publication End page
53
Publication Number of pages
Collections
Abstract
Cross-mode surveys are on the rise. Unfortunately, data obtained from different modes of data collection (e.g., telephone and online data) may not be comparable due to measurement bias, especially differences in acquiescence, disacquiescence, extreme and midpoint response styles. This article discusses a study that finds response style differences between data based on the same questionnaire, but obtained by different modes of data collection: paper-and-pencil questionnaires, telephone interviews, and online questionnaires. Similar problems may also occur in cross-national data. We propose a new method to measure response styles and correct for them: the representative indicators response style means and covariance structure (RIRSMACS) method
Research Projects
Organizational Units
Journal Issue
Keywords
4407 Policy and Administration