A cross-cultural investigation of relationship marketing effectiveness in retail services: a contingency approach
De Wulf, Kristof Odekerken-Schröder, Gaby Reynolds, K.
De Wulf, Kristof
Odekerken-Schröder, Gaby
Reynolds, K.
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Publication Type
Book Chapter
Editor
Supervisor
Publication Year
2005
Journal
Book
Research on international service marketing: a state of the art
Publication Volume
Publication Issue
Publication Begin page
33
Publication End page
73
Publication Number of pages
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Retail & Trade Marketing