The limits of industry-centered strategic thinking in an era of convergence
Hacklin, Fredrik Battistini, Boris Wallin, Martin
Hacklin, Fredrik
Battistini, Boris
Wallin, Martin
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2013
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Strategies
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Abstract
A decade ago, when purchasing a new cellphone,informed customers would likely choose between Nokia, Ericsson, Motorola, or perhaps even Siemens. Today, youngsters, hipsters, techies and executives alike opt for Apple, Samsung and LG. What happened?
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Strategic Thinking