Journeying Toward Business Models for Sustainability
Roome, Nigel Louche, Céline
Roome, Nigel
Louche, Céline
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2016-03
Journal
Organization & Environment
Book
Publication Volume
29
Publication Issue
1
Publication Begin page
11
Publication End page
35
Publication Number of pages
Collections
Abstract
Scholars increasingly recognise that business contributions to sustainable development are founded in new business models. However, most research in this field remains conceptual and offers a rather static view of a complex and dynamic reality. This article contributes to understanding how new business models for sustainability are fashioned through the interactions between individuals and groups inside and outside companies. Based on two case studies, our findings show that three elements contributed to the path of transformation toward business models for sustainability: building networks and collaborative practices for learning and action around a new vision, the deployment of new concepts drawn from outside the company, and elaborating an implementation structure within a reconfigured network. Our findings reveal the complexity of the process, which went through four subprocesses: identifying, translating, embedding, and sharing. Our results also highlight the importance of considering value destruction as well as new ways to create and capture value.
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Keywords
35 Commerce, Management, Tourism and Services, 3507 Strategy, Management and Organisational Behaviour, Generic health relevance