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Journey toward business models for sustainability

Roome (+), Nigel
Louche, Céline
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Publication Type
Journal article
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Supervisor
Publication Year
2016
Journal
Organization & Environment
Book
Publication Volume
29
Publication Issue
1
Publication Begin page
11
Publication End page
35
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Abstract
Scholars increasingly recognise that business contributions to sustainable development are founded in new business models. However, most research in this field remains conceptual and offers a rather static view of a complex and dynamic reality. This article contributes to understanding how new business models for sustainability are fashioned through the interactions between individuals and groups inside and outside companies. Based on two case studies, our findings show that three elements contributed to the path of transformation toward business models for sustainability: building networks and collaborative practices for learning and action around a new vision, the deployment of new concepts drawn from outside the company, and elaborating an implementation structure within a reconfigured network. Our findings reveal the complexity of the process, which went through four subprocesses: identifying, translating, embedding, and sharing. Our results also highlight the importance of considering value destruction as well as new ways to create and capture value.
This paper analyses the persistence of high business growth and the robustness of the profile characteristics of high-growth firms (HGFs). By having company information for all firms that are active in Flanders (i.e., the northern part of Belgium) for a ten-year period (i.e., from 2000 to 2009), different subsets of HGFs were identified for different time periods. Several questions arise, such as whether the firms that were qualified as an HGF in a certain period were able to maintain the high growth rates for multiple (consecutive) periods and whether the profile characteristics of the HGF-subsets are stable over time. It appeared that the majority of the firms that were identified as an HGF in the period 2000–2009 were ‘one-shot HGFs’. Notwithstanding the rapidly changing composition of the subsets, the profile features of the HGFs in the subset remained relatively constant over time.
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Entrepreneurship
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