Investments in consumer relationships: a cross-country and cross-industry exploration
De Wulf, Kristof Odekerken-Schröder, Gaby Iacobucci, D.
De Wulf, Kristof
Odekerken-Schröder, Gaby
Iacobucci, D.
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Publication Type
Journal article with impact factor
Editor
Supervisor
Publication Year
2001
Journal
Journal of Marketing
Book
Publication Volume
65
Publication Issue
4
Publication Begin page
33
Publication End page
50
Publication NUmber of pages
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Customer Satisfaction