Book highlight - Setting a clear strategic direction
Verweire, Kurt Letens, Geert De Prins, Peter
Verweire, Kurt
Letens, Geert
De Prins, Peter
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2019
Journal
Global Business and Organizational Excellence Journal
Book
Publication Volume
38
Publication Issue
5
Publication Begin page
69
Publication End page
78
Publication Number of pages
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Abstract
It is important to have an inspiring change vision, an ambition to create a future that is better than what exists now. It is equally important to translate that aspiration into a well-defined direction and strategy. An aspiration without a strategy is little more than a dream. In too many organizations, the“how”of change is often as unclear as the“why”of change.
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Keywords
Strategic Direction