Means versus goals at the starting line: Performance and conditions of effectiveness of entrepreneurial action
Furlotti, Marco Podoynitsyna, Ksenia Mauer, René
Furlotti, Marco
Podoynitsyna, Ksenia
Mauer, René
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Publication Type
Journal article with impact factor
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Supervisor
Publication Year
2020
Journal
Journal of Small Business Management
Book
Publication Volume
58
Publication Issue
2
Publication Begin page
333
Publication End page
361
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Abstract
Various theoretical perspectives suggest that a means-oriented approach to new venture development can be a viable alternative to the conventional approach, which emphasizes predetermined goals, and that the former is favored by expert entrepreneurs. However, it is still unclear whether, and under which conditions, means-based action positively affects entrepreneurial performance and whether it would also be effective for novices. This study demonstrates the new venture performance impact of means orientation. We further contribute to various strands of entrepreneurship research by highlighting two moderating factors that are salient in the early-stage entrepreneurial process: opportunity recognition beliefs and process control practices.
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Keywords
Means Orientation, Effectuation, Opportunity Recognition Belief, Control, New Venture Performance, Emergence