Country-of-Origin as Brand Element
Diamantopoulos, Adamantios ; Zeugner - Roth, Katharina
Diamantopoulos, Adamantios
Zeugner - Roth, Katharina
Citations
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Publication Type
Book Chapter
Editor
Supervisor
Publication Year
2009
Journal
Book
Wiley International Encyclopedia of Marketing
Publication Volume
Publication Issue
Publication Begin page
18
Publication End page
22
Publication Number of pages
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Market Strategy & Innovation, Innovation, Market Strategy