Publication

Innovativiteit versus interesse. Wat zet consumenten aan tot het kopen van nieuwe producten?

Weijters, Bert
; 
Mast, Gitte
; 
Goessaert, Geert
; 
Geuens, Maggie
Citations
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Publication Type
Book Chapter
Editor
Supervisor
Publication Year
2003
Journal
Book
Marketing Jaarboek 2003
Publication Volume
Publication Issue
Publication Begin page
65
Publication End page
73
Publication NUmber of pages
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Books
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Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Citation
Knowledge Domain/Industry
Marketing & Sales
DOI
URI
http://hdl.handle.net/20.500.12127/1137
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