Simulating the Principle of Database Marketing through DARTS
De Wulf, Kristof Schillewaert, Niels Van Vooren, Erik
De Wulf, Kristof
Schillewaert, Niels
Van Vooren, Erik
Citations
Altmetric:
Publication Type
Journal article
Editor
Supervisor
Publication Year
2000
Journal
Journal of Database Marketing
Book
Publication Volume
7
Publication Issue
3
Publication Begin page
218
Publication End page
231
Publication Number of pages
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Services Marketing, Sales Management