A critical review of theories underlying relationship marketing in the context of explaining consumer relationships
De Wulf, Kristof Odekerken-Schröder, Gaby
De Wulf, Kristof
Odekerken-Schröder, Gaby
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Publication Type
Journal article with impact factor
Editor
Supervisor
Publication Year
2001
Journal
Journal for the Theory of Social Behaviour
Book
Publication Volume
31
Publication Issue
1
Publication Begin page
73
Publication End page
101
Publication NUmber of pages
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Customer Satisfaction