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Implicit attitudes toward green consumer behavior
Vantomme, D. Geuens, Maggie De Houwer, J. De Pelsmacker, Patrick
Vantomme, D.
Geuens, Maggie
De Houwer, J.
De Pelsmacker, Patrick
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Publication Type
Working paper
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Supervisor
Publication Year
2005
Journal
Book
Publication Volume
Publication Issue
31
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Publication End page
Publication Number of pages
34
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Abstract
The purpose of this study was to examine the usefulness of implicit (automatic) attitudes to explain the weak attitude-behavior relationships often found in green consumer behavior research. Therefore, not only explicit but also implicit attitudes toward green consumer behavior were measured by means of the Implicit Association Test (IAT). Explicit measures revealed positive attitudes, while the IAT showed more positive attitudes toward the ecological than toward the traditional product (Experiment1) or no differences in these attitudes (Experiment 2 and follow-up study). When existing products were involved, implicit attitudes related to behavioral intention, even where the explicit attitude measure did not. 2005/30 - Explicit and implicit determinants of fair-trade buying behavior [DOWNLOAD]
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Keywords
Consumer Behaviour