The Influence of Seller relationship Orientation and Buyer Relationship Proneness on Trust, Commitment, and Behavioral Loyalty in a Consumer Environment
De Wulf, Kristof Odekerken-Schröder, Gaby
De Wulf, Kristof
Odekerken-Schröder, Gaby
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Publication Type
Working paper
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Supervisor
Publication Year
2000
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Book
Publication Volume
Publication Issue
90
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Retail & Trade Marketing