Customer profitability analysis reports for resource allocation: the role of complex marketing environments
Cardinaels, Eddy Roodhooft, Filip Warlop, Luk
Cardinaels, Eddy
Roodhooft, Filip
Warlop, Luk
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2004
Journal
Abacus
Book
Publication Volume
40
Publication Issue
2
Publication Begin page
238
Publication End page
Publication NUmber of pages
21
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Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Management Accounting & Control