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Consolidating customer analytics at Mobistar - Pragmatic Project Management in Business Intelligence
De Hertogh, Steven Janssens, Mark Viaene, Stijn
De Hertogh, Steven
Janssens, Mark
Viaene, Stijn
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Publication Type
Working paper
Editor
Supervisor
Publication Year
2011
Journal
Book
Publication Volume
Publication Issue
8
Publication Begin page
Publication End page
Publication Number of pages
13
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Abstract
Strategic business intelligence (BI) projects are high risk – yet potentially high reward – endeavours. They typically involve substantial, multi-year investments in people and technology. Successfully completing such projects requires strong levels of organisational buy-in, cross-boundary communication, and, above all, managerial persistence. In this article, we want to highlight and open the discussion on a somewhat underexposed managerial phenomenon in BI projects: ‘bricolage’ – after the French word for ‘do-it-yourself’ (Ciborra, 1992).
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Keywords
Operations & Supply Chain Management