Publication

Usefulness of founding relationship marketing frameworks in a business-to-consumer context

Odekerken-Schröder, Gaby
De Wulf, Kristof
Citations
Altmetric:
Publication Type
Working paper
Editor
Supervisor
Publication Year
1999
Journal
Book
Publication Volume
99
Publication Issue
1
Publication Begin page
Publication End page
Publication Number of pages
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Interactive Marketing
Citation
Knowledge Domain/Industry
DOI
Other links
Embedded videos