The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots
De Pelsmacker, Patrick Geuens, Maggie Vermeir, Iris
De Pelsmacker, Patrick
Geuens, Maggie
Vermeir, Iris
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Publication Type
Journal article with impact factor
Editor
Supervisor
Publication Year
2004
Journal
International Journal of Market Research
Book
Publication Volume
46
Publication Issue
4
Publication Begin page
465
Publication End page
478
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