Ready for a Co-Creative Economy? Implications of Customer Engagement in Value Creation for High-Contact and Technology-Based Service Interfaces
Verleye, Katrien
Verleye, Katrien
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Publication Type
Dissertation - Collection of articles
Editor
Supervisor
Gemmel Paul
Publication Year
2013
Journal
Book
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Publication Issue
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Publication End page
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Abstract
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Keywords
Service Interfaces, Value Co-creation, Service Innovation, Customer Engagement Behaviors