The role of pleasure in web site success
De Wulf, Kristof Schillewaert, Niels Muylle, Steve Rangarajan, Deva
De Wulf, Kristof
Schillewaert, Niels
Muylle, Steve
Rangarajan, Deva
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Publication Type
Journal article with impact factor
Editor
Supervisor
Publication Year
2006-06
Journal
Information & Management
Book
Publication Volume
43
Publication Issue
4
Publication Begin page
434
Publication End page
446
Publication Number of pages
Collections
Abstract
We developed and empirically validated a process model of web site success in an online shopping context by identifying the role of pleasure as a key mediating variable. Web site evaluations (of content, organization, and technology) were posited as affecting the success (involving satisfaction, commitment, and trust) of a multi-dimensional web site. Pleasure was introduced as a key variable, mediating the relationship between web site evaluation and web site success. We found that pleasure partially mediated the evaluations–success relationship and also found significant support for direct relationships between web site evaluations and success. Additionally, satisfaction was found to be instrumental in helping predict user commitment and trust that online shoppers placed on the site owner.
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Keywords
35 Commerce, Management, Tourism and Services, 3503 Business Systems In Context, 3506 Marketing, 46 Information and Computing Sciences, 4609 Information Systems