Branding & Segmentation. Turning store concepts and private labels into true brands
Van Ossel, Gino ; Versteylen, Corine
Van Ossel, Gino
Versteylen, Corine
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2002
Journal
Executive Outlook. Tomorrows's food industry in perspective
Book
Publication Volume
2
Publication Issue
4
Publication Begin page
8
Publication End page
17
Publication Number of pages
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Retail & Trade Marketing