Publication

Exploring Collaboration in New Product Development

Fain, Nusa
; 
Wagner, Beverly
; 
Lemke, Fred
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Publication Type
Conference Proceeding
Editor
Bohemia, Erik
 Rieple, Alison
 Liedtka, Jeanne
 Cooper, Rachel
Supervisor
Publication Year
2014
Journal
Book
Proceedings of the 19th DMI: Academic Design Management Conference
Publication Volume
Publication Issue
Publication Begin page
847
Publication End page
859
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Abstract
This paper discusses the relevant literature on collaboration in product development and proposes a framework for exploring collaboration proneness in development processes. The framework proposes valuable insight into managing collaboration in practice, as it provides an evaluation tool for managers to determine their internal team competences and gaps to be addressed. Furthermore, it enables companies to assess potential NPD partners outside company boundaries. A test on an industrial case demonstrates the applicability of the theoretically derived framework to practice.
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Keywords
Product Development, Development Process, Managing Collaborations, Marketing, Distribution of Products
Citation
Knowledge Domain/Industry
Marketing & Sales
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