The 7 Cs of Supply Chain Management: Practices for Profitable Growth
Vereecke, Ann Van Steendam, Tom Van den Broeke, Maud
Vereecke, Ann
Van Steendam, Tom
Van den Broeke, Maud
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2016
Journal
Journal of Marketing Development and Competitiveness
Book
Publication Volume
10
Publication Issue
1
Publication Begin page
94
Publication End page
105
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Abstract
Companies increasingly realise that the strength of supply chain management not only lies in cost reductions and efficiency improvements, but also in driving profitable growth. We identify, based on the literature, the ‘7 Cs of supply chain management': Connect, Create, Customise, Coordinate, Consolidate, Collaborate and Contribute. These ‘7 Cs' are essential categories of supply chain practices that help companies grow by offering new, different, more and better products and services to (potentially new) markets. Case research in 16 European companies provided evidence of all except one practice (Contribute), thus illustrating the strategic importance of supply chain management.
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Keywords
Operations & Supply Chain Management