gsm: geen succesvol marketingkanaal?
D'Haene, Ina Geuens, Maggie Mast, Gitte
D'Haene, Ina
Geuens, Maggie
Mast, Gitte
Citations
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Publication Type
Book Chapter
Editor
Supervisor
Publication Year
2004
Journal
Book
Management Jaarboek 2004
Publication Volume
Publication Issue
Publication Begin page
154
Publication End page
160
Publication NUmber of pages
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Consumer Behaviour