Investigating the strength of affectively and cognitively based attitudes
Uyttersprot, Ineke Vermeir, Iris Geuens, Maggie
Uyttersprot, Ineke
Vermeir, Iris
Geuens, Maggie
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Publication Type
Conference Proceeding
Editor
Supervisor
Publication Year
2011
Journal
Book
Advances in Consumer Research
Publication Volume
Publication Issue
Publication Begin page
760
Publication End page
761
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Abstract
Affectively based attitudes are often said to be stronger than cognitively based attitudes, supported by evidence indicating that affective attitudes are more accessible than cognitive attitudes. We argue that in terms of two other strength-related dimensions, certainty and knowledge, attitudes based on cognitive beliefs can be perceived as stronger than attitudes based on emotions.
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Keywords
Attitudes, Emotions