Hitting the Right Notes:Reactions to Voice as a Function of Voice Style and Cultural Beliefs
Davidson, Tina Wang, Xiao-Hua Buyens, Dirk
Davidson, Tina
Wang, Xiao-Hua
Buyens, Dirk
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Publication Type
Conference Proceeding
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Supervisor
Publication Year
2018-08
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Academy of Management Proceedings
Publication Volume
2018
Publication Issue
1
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Abstract
The present study takes a Chinese cultural perspective to address some of the current challenges in the realm of voice outcomes (e.g., types of voice consequences, tactics, and target characteristics) from a relatively novel angle. More specifically, we draw on self-presentation theory to examine when and why individuals react more or less positively toward change-oriented suggestions delivered in different self-presentational voice styles by their peers. Our selection and conceptualization of voice styles (self- promoting vs. self-effacing), outcome domains (behavioral and relational), and target characteristics (individual vs. group agency beliefs), capture the diversity of proto-typically Western and Chinese perspectives on these concepts. Results from a laboratory experiment provide general support for the proposed second-stage moderated mediation model, whereby the indirect effect of voice style via denigration of the voicing peer’s competence affects behavioral and relational outcomes, especially for those targets holding group agency beliefs. We discuss the implications of our findings for research on voice, culture, and self-presentation in general.
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Keywords
China, Voice Consequences, Voice Behavior