Marketing Communications. Teacher's manual
De Pelsmacker, Patrick Geuens, Maggie Van den Bergh, Joeri Van Winkel, K.
De Pelsmacker, Patrick
Geuens, Maggie
Van den Bergh, Joeri
Van Winkel, K.
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Publication Type
Book
Editor
Supervisor
Publication Year
2001
Journal
Book
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Keywords
Consumer Behaviour