Brand placement in music videos. The effect of brand prominence and artist connectedness on brand recall and brand attitude
Hudders, L. Cauberghe, Verolien Panic, K. Faseur, Tine Zimmerman, Eva
Hudders, L.
Cauberghe, Verolien
Panic, K.
Faseur, Tine
Zimmerman, Eva
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Conference Presentation
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Supervisor
Publication Year
2012
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Book
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Branding, Human Resource Management